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New Orleans Newspaper Returns to Daily Print Frequency

May 27, 2013

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After announcing last year that it would cut back to only three printed editions per week, The Times-Picayune of New Orleans has returned to a daily print schedule.

According to New York Times analysis, deep staff cuts caused commensurate erosion of newsroom talent and a poor online presence which, in turn, left the field wide open for encroachment by the likes of the Baton Rouge daily The Advocate.

Newspapers must continue to provide superior content, whether in print or online, to continue maintain reader loyalty and advertiser appeal.

Contact your re:fuel account executive or reach us at info@refuelnow.com to launch a general marketing newspaper campaign in the nation’s top publications.

Four Hispanic Newspapers That Have Grown Circulation in a Tough Economy

May 13, 2013

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Portada, a leading source of Hispanic media and marketing information, highlights the circulation gains of four Hispanic publications including La Prensa Riverside, El Clasificado, La Voz Houston and Mundo Hispanico.

While each publication used a different approach to growing its reach — one enlarged its circulation area, another added a weekday edition to its roster – the findings are in line with re:fuel’s proprietary newspaper database which showed an increased circulation of 500,000 copies among all Hispanic newspapers over the past two years.

For more information on the highlighted Hispanic newspapers, visit Portada’s coverage here.

To speak to a re:fuel account executive about Hispanic newspaper opportunities for your brand e-mail info@refuelnow.com.

Total Newspaper Industry Posts $38.6 Billion Year, Bolstered by New Revenue Streams

May 9, 2013

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According to 2012 data recently released by the Newspaper Association of America, the U.S. newspaper media industry took in $38.6 billion in revenue in 2012 compared with $39.5 billion in 2011.

Total advertising revenue dipped 6 percent with print ad dollars dropping 9 percent while digital grew 4 percent. Circulation revenue grew 5 percent driven in part by digital subscriptions. Other revenue streams such as digital agency/marketing services, mobile advertising and e-commerce also propped up total industry revenue.

Overall, newspapers must continue to seek and deploy opportunities that are in-step with content delivery trends to drive profitability.

To read more about 2012 industry revenue, click here.

Alliance for Audited Media Report Shows Stable Circulation Totals for U.S. Newspapers

May 9, 2013

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Results from the AAM’s semiannual newspaper Snapshot report (formerly known as FAS-FAX), shows total circulation figures virtually unchanged for the 500+ publications that reported comparable averages in March 2012 and March 2013. Daily circulation was down less than a percent and Sunday circ was down a mere 1.4 percent. This is in stark contrast to reports indicating tumbling circulations in print media.

In fact, many newspapers, including marquee titles, experienced double-digit growth in the measured time period. The largest percentage gainer was Atlanta Journal-Constitution, up 32.6% to 231,094 in daily circulation and up 60% to 644,827 on Sundays. Key titles including the Wall Street Journal, New York Times and Washington Post also posted significant gains.

It’s worth noting that Neal Lulofs, executive vice president at AAM, defended the findings in a blog post two days later.

For more information on the AAM’s most recent Snapshot, click here.

New NAA Study Reaffirms Importance of Newspapers in Purchase Decision Process

May 9, 2013

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The Newspaper Association of America’s latest “How America Shops and Spends” study demonstrates the ongoing importance of newspaper media in the purchase decision process. In fact, print newspapers ranked highest among the 19 advertising sources used by survey respondents to plan shopping; 62 percent of consumers selected print newspapers and 66 percent selected print or online newspapers. Newspapers also ranked first in seven of 12 benefit statements related to advertising platforms, with the top three being “you check for your regular shopping,” “most valuable in planning shopping” and “most believable and trustworthy.”

When commenting on the results, Jim Conaghan, NAA vice president of research and industry analysis, stated, “If you remember only one thing [from this study] it’s this: More than 8 in 10 adults – 81 percent – took action in the past month as a result of seeing a newspaper ad in any section of the newspaper.”

For more information on “How America Shops and Spends,” visit the NAA’s website here.