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Do Young Adults Read Newspapers? You Might Be Surprised.

July 25, 2013

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Millennials Still Want their Newspapers

Contrary to a widespread opinion that the younger generation is out of touch with print newspapers, recent studies reveal they are regular consumers – the majority of whom find the source trustworthy and act upon its advertising.

Data from Scarborough Research asserts that 57 percent of young adults ages 18-34 read newspapers, in print or online, at least weekly.

Nielsen found that 60 percent of Millennial print readers and 60 percent who read newspaper content online rated the information as trustworthy. Only 43 percent rated social media as trustworthy.

Advertising in print media also has an influence on this age group as 68 percent of those ages 18-24, and 75 percent of those ages 25-34 acted on newspaper advertising in the past month. Additionally, print circulars/inserts were checked by 86 percent of Millennials who regularly read their Sunday newspapers.

For more information, see Millennials Still Want Their Newspapers.

To speak to a re:fuel account executive about newspaper advertising opportunities for your brand, e-mail info@refuelnow.com.

New Infographic Reinforces the Power of Newspapers

July 22, 2013

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NAA Newspapers Deliver Infographic

A new infographic released by the Newspaper Association of America illustrates how newspapers continue to reach an immense, highly engaged audience, even in the digital age.

Seventy percent of U.S. adults (158 million) read newspaper content across platforms, including 59 percent of young adults 18-24 years old who read newspapers at least weekly. Not only do newspapers deliver a large audience, but their readers are also highly engaged. Readers also rate newspapers the most trusted source among all media types.

To view the NAA’s “Newspapers Deliver” infographic, click here.

To speak to a re:fuel account executive about newspaper advertising opportunities for your brand e-mail info@refuelnow.com.

College Newspaper Readership Study Confirms That Student Newspapers are a Vital Part of the Campus Community

July 3, 2013

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College_Newspaper_Resource_070313

According to the re:fuel College Newspaper Readership Study, college publications are an effective means of reaching students, making an impact and driving ROI. Students continue to seek out these publications – both in print and digital formats – for their valuable content and influential advertising.

To download a copy of the re:fuel resource report providing further details on college newspaper readership, click here.

To speak to a re:fuel account executive about college newspaper opportunities for your brand, e-mail info@refuelnow.com.