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Print Still Dominates Local Newspaper Reading

February 25, 2014

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Local Newspapers

Just over half (55%) of the U.S. newspaper audience still reads their local newspaper in print only — with no overlapping digital consumption.

That’s according to a new survey of 150 U.S. media markets conducted by Scarborough on behalf of the Newspaper Association of America. It found another 15% read their local newspapers both in print and online, while an additional 10% read newspaper content on a mobile device, as well as print and online.

Read more here.