Advertising Age’s annual Hispanic Fact Pack is an invaluable resource for marketers. The report details important data and trending information for the the $8 billion spent in U.S. Hispanic media in 2012 — including $783 million spent in newspapers.
Key newspaper data in the report includes spending trends, the 10 largest brand spenders (hint: #1 has a softer side) and the largest Hispanic newspapers in major markets.
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(ORIGINAL ILLUSTRATION BY ADVERTISING AGE/CRAIN COMMUNICATIONS INC.)