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re:fuel agency Wins Award for Best Hispanic Print Advertising Campaign & Execution

September 19, 2014

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re:fuel wins top hispanic print advertising campaign at Portada Conference

We’re honored to be selected as the winner for Top Hispanic Print Advertising Campaign and Execution from Portada for our work with Verizon.

Our print campaign with Verizon built a groundswell of interest in their recruitment efforts throughout Hispanic communities.

See the list of category winners here.

Print Still Dominates Local Newspaper Reading

February 25, 2014

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Local Newspapers

Just over half (55%) of the U.S. newspaper audience still reads their local newspaper in print only — with no overlapping digital consumption.

That’s according to a new survey of 150 U.S. media markets conducted by Scarborough on behalf of the Newspaper Association of America. It found another 15% read their local newspapers both in print and online, while an additional 10% read newspaper content on a mobile device, as well as print and online.

Read more here.

September Busiest Month Ever for Digital Newspaper Traffic

November 6, 2013

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The month of September boasted the largest traffic numbers ever with an impressive 141 million U.S. adults visiting newspaper sites either on the Web or via mobile devices. That means that 71 percent of the entire online adult population read newspaper content digitally during the month.

The September figure represents an 11 percent jump from June for all digital access, and a 22 percent increase among mobile access specifically.

Learn more at Media Daily News.

College Newspapers Get Creative to Survive Economic Challenges

November 6, 2013

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While college newspapers survived the economic downturn by making cuts in circulation, editions, and even staff, now many have have turned to increasingly creative means to grow the bottom line. Fundraising, student fees, unique content partnerships and digital media integration aim to keep student journalism afloat.

The New York Times takes a look at how several publications are managing in a challenging marketplace.

(Photo credit: Greg Kahn for The New York Times)

John W. Henry Finalizes Boston Globe Sale, Outlines New Vision

October 29, 2013

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After legal delays, John W. Henry has finalized his purchase of The Boston Globe and its related businesses, including BostonGlobe.com, Boston.com and the Worcester Telegram & Gazette newspaper and website.

According to Media Daily News, Henry will focus on a number of editorial refinements in addition to visual redesigns of The Boston Globe print and online products. “The Globe will place its emphasis on hard-hitting, investigative  accountability that readers can rely on… We will hold ourselves accountable for fairness, balance and fact-checking.” Perhaps recognizing editorial integrity comes at a price that readers must be willing to pay, Henry noted “I feel strongly that newspapers and their news sites are going to rely upon the  support of subscribers to a large extent in order to provide what readers want.”

(Photo credit: Globe File)

Two More Hispanic Newspapers Pump Up Reach

October 24, 2013

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Portada has reported that two more Hispanic publications have grown their circulations in recent weeks. In May, Portada had highlighted four other growing Hispanic newspapers.

Each of the latest growth spurts were driving by specific business iniatives that smartly grew reach as well as potential revenue.

The San Diego Union Tribune’s, weekly Spanish-language newspaper, Enlace, increased its circulation 65,214 copies from 112,982 to 176,496 primarily by adding a Southwest Riverside edition.

Excelsior, the Spanish-language weekly published by the Orange County Register (Freedom Communications) has expanded its reach by adding home-delivered circulation. Excelsior now has 26,000 copies being delivered to high income homes that specifically opted in to receive the paper. Total circulation is now 63,000 copies per week.

The 126-Year-Old International Herald Tribune Has Changed its Name

October 24, 2013

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As of last week, the International Herald Tribune, the global edition of The New York Times, became the International New York Times.

It’s not the first name change for the 126-year old publication founded as The Paris Herald in 1887.

Click here to read more about this venerable institution.

 

 

re:fuel Congratulates El Diario/La Prensa on 100 Years

October 3, 2013

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El Diario 100

re:fuel Media Group would like to congratulate El Diario/La Prensa on their 100th anniversary.

La Prensa was founded in 1913 in Lower Manhattan. In 1963, the publication merged with  El Diario de Nueva York, forming El Diario/La Prensa. Today, the publication — the longest-running Spanish-language daily newspaper in the U.S. — is a state-of-the-art multimedia operation that includes print and digital platforms.

Those in New York City on October 12th can look skyward to see the Empire State Building lit in blue and red to mark the anniversary.

Congratulations  El Diario/La Prensa!

 

Halifax Media Group Purchases Three More Florida Newspapers

October 1, 2013

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Halifax Media Group

Halifax Media Group closed a deal Monday to purchase three Florida community newspapers from HarborPoint Media including the Daily Commercial of Leesburg, the News-Sun of Sebring and the South Lake Press of Clermont.

This brings Halifax Media Group’s roster of Southeastern publications to 36 newspapers reaching a combined Sunday circulation of 752,000. In 2012, Halifax purchased both Freedom Communications and the New York Times Regional Newspaper Group.

 

 

 

Newspapers, Traditional Media Perform Well Among Luxury Buyers

September 4, 2013

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According to information from the Shullman Research Center, newspapers and other traditional media perform well in reaching luxury buyers, especially ultra-high net worth luxury buyers.

According to Shullman’s ongoing affluence study, 42 percent of those who plan to make luxury purchases in the next 12 months have seen newspaper advertising in the last 30 days. Fifty-nine percent of luxury purchasers with HHI of $500,000+ have seen newspaper ads.

Of those who’ve seen newspaper ads, 79 percent of luxury purchasers have expressed interest in the advertising.

Last, but certainly not least, Shullman’s data shows that newspapers rank #1 in potential engagement among ultra-high net worth $500,000+ HHI, luxury-buying households.

See more on these findings here.

 

Readers Fire Back at Blog Relegating Printed Circulars to the Dustbin

September 3, 2013

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It’s not surprising that a blog focused on mobile commerce would tout a study promoting the effectiveness of mobile coupons over printed inserts. What is surprising, and frankly, refreshing, is that the same blog would post the pushback it received from fans of printed circulars.

“Not so fast,” reads one response, while another reminds us that FSIs “… are more targeted than given credit for.”

Kudos to MobileShopTalk for airing all sides, and kudos to fans of newspaper effectiveness for speaking out. Read the reader responses here.

 

 

 

 

Congratulations to Syracuse University’s The Daily Orange!

August 23, 2013

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Daily Orange

re:fuel Media Group would like to congratulate Syracuse University’s The Daily Orange newspaper on its 110th anniversary!

The Daily Orange was one of the first college publications to gain full independence from its parent college. Over the years, the Daily Orange has served as a journalism proving ground; several alumni are reporters or editors at major publications including The New York Times, The Washington Post and The Wall Street Journal.

Today, The Daily Orange publishes 9,000 copies Monday – Thursday, reaching 20,000 readers.

Here’s to your continued success. Go Orange!

 

Do you know of a newspaper that deserves a shout out? Contact us at info@refuelnow.com.

 

 

Will Recent Acquisitions Lead to a Renaissance for Newspapers?

August 23, 2013

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Anyone who follows media news knows that the newspaper industry is undergoing an upheaval. Revenue streams are changing, print circulations are contracting and mobile use is evolving.

This week, a Fortune blog analyzed the latest newspaper trends to demonstrate that recent major aquisitions by the likes of Warren Buffett, Jeff Bezos and John W. Henry aren’t out of left field. These men are savvy investors not likely to dump millions into a losing game out of sentimentality for a bygone age. Rather, their purchases may signal the “beginning of a phase in which this Gilded Age’s major beneficiaries re-invest in the infrastructure of our public intelligence,” as Jim Fallows hopes in The Atlantic.

Ad Age’s 2013 Hispanic Fact Pack Available for Download for One More Week!

August 13, 2013

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AdAge Hispanic Fact Pack

Advertising Age’s annual Hispanic Fact Pack is an invaluable resource for marketers. The report details important data and trending information for the the $8 billion spent in U.S. Hispanic media in 2012 — including $783 million spent in newspapers.

Key newspaper data in the report includes spending trends, the 10 largest brand spenders (hint: #1 has a softer side) and the largest Hispanic newspapers in major markets.

Download the report for FREE for one more week at Ad Age.

 
(ORIGINAL ILLUSTRATION BY ADVERTISING AGE/CRAIN COMMUNICATIONS INC.)

Jeff Bezos Pays $250 Million to Purchase Washington Post Newspaper Business

August 5, 2013

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Jeff Bezos Washington Post

Amazon CEO Jeff Bezos continues the billionaire newspaper buying spree that began with Warren Buffett and gained momentum last week when Red Sox owner John W. Henry acquired The Boston Globe. Bezos purchased the Post through a personally-controlled entity not tied to retail giant Amazon.

Top-of-the-masthead staff, as well as the Washington Post name, are expected to stay in place.

Read more at Forbes.com.

Boston Billionaire Buys Globe

August 5, 2013

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John Henry Boston Globe

Red Sox owner John W. Henry has purchased The Boston Globe from The New York Times for $70 million.

According to the Alliance for Audited Media, the paper has an average total circulation (including digital) of 245,572 — making it the 24th-largest newspaper in the country.

“This is a thriving, dynamic region that needs a strong, sustainable Boston Globe playing an integral role in the community’s long-term future,” Henry said in a statement.

See Forbes coverage of the acquisition here.

 

(Photo credit: Stan Grossfeld/Globe Staff/File 2007)

Do Young Adults Read Newspapers? You Might Be Surprised.

July 25, 2013

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Millennials Still Want their Newspapers

Contrary to a widespread opinion that the younger generation is out of touch with print newspapers, recent studies reveal they are regular consumers – the majority of whom find the source trustworthy and act upon its advertising.

Data from Scarborough Research asserts that 57 percent of young adults ages 18-34 read newspapers, in print or online, at least weekly.

Nielsen found that 60 percent of Millennial print readers and 60 percent who read newspaper content online rated the information as trustworthy. Only 43 percent rated social media as trustworthy.

Advertising in print media also has an influence on this age group as 68 percent of those ages 18-24, and 75 percent of those ages 25-34 acted on newspaper advertising in the past month. Additionally, print circulars/inserts were checked by 86 percent of Millennials who regularly read their Sunday newspapers.

For more information, see Millennials Still Want Their Newspapers.

To speak to a re:fuel account executive about newspaper advertising opportunities for your brand, e-mail info@refuelnow.com.

New Infographic Reinforces the Power of Newspapers

July 22, 2013

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NAA Newspapers Deliver Infographic

A new infographic released by the Newspaper Association of America illustrates how newspapers continue to reach an immense, highly engaged audience, even in the digital age.

Seventy percent of U.S. adults (158 million) read newspaper content across platforms, including 59 percent of young adults 18-24 years old who read newspapers at least weekly. Not only do newspapers deliver a large audience, but their readers are also highly engaged. Readers also rate newspapers the most trusted source among all media types.

To view the NAA’s “Newspapers Deliver” infographic, click here.

To speak to a re:fuel account executive about newspaper advertising opportunities for your brand e-mail info@refuelnow.com.

College Newspaper Readership Study Confirms That Student Newspapers are a Vital Part of the Campus Community

July 3, 2013

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According to the re:fuel College Newspaper Readership Study, college publications are an effective means of reaching students, making an impact and driving ROI. Students continue to seek out these publications – both in print and digital formats – for their valuable content and influential advertising.

To download a copy of the re:fuel resource report providing further details on college newspaper readership, click here.

To speak to a re:fuel account executive about college newspaper opportunities for your brand, e-mail info@refuelnow.com.

Military Explorer Results Tout the Value of Military Newspapers

June 24, 2013

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062413_FREE re-fuel Resource Available

re:fuel has released the 2013 Military Explorer study, examining the lifestyles and habits of military households nationwide. An examination of media usage among this audience proves that military publications, and civilian newspapers near base, are a highly effective and important means for reaching military consumers and driving response.

To download a copy of the re:fuel resource report outlining military newspaper readership, click here.

To speak to a re:fuel account executive about military newspaper opportunities for your brand or to schedule a presentation of the full Military Explorer study to your team, e-mail info@refuelnow.com.