Print Still Dominates Local Newspaper Reading

February 25th, 2014

Local Newspapers

Just over half (55%) of the U.S. newspaper audience still reads their local newspaper in print only — with no overlapping digital consumption.

That’s according to a new survey of 150 U.S. media markets conducted by Scarborough on behalf of the Newspaper Association of America. It found another 15% read their local newspapers both in print and online, while an additional 10% read newspaper content on a mobile device, as well as print and online.

Read more here.

Comments

Goren Dillard May 28, 2014 at 5:28 pm

Newspapers will always have value for brands and consumers, especially within retail environments. Its a traditional messaging platform for media consumption in the home and workplace.

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