Readers Fire Back at Blog Relegating Printed Circulars to the Dustbin

September 3rd, 2013

Printed Circular 090313

It’s not surprising that a blog focused on mobile commerce would tout a study promoting the effectiveness of mobile coupons over printed inserts. What is surprising, and frankly, refreshing, is that the same blog would post the pushback it received from fans of printed circulars.

“Not so fast,” reads one response, while another reminds us that FSIs “… are more targeted than given credit for.”

Kudos to MobileShopTalk for airing all sides, and kudos to fans of newspaper effectiveness for speaking out. Read the reader responses here.

 

 

 

 

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