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Tag Archives: Effectiveness

Newspapers, Traditional Media Perform Well Among Luxury Buyers

According to information from the Shullman Research Center, newspapers and other traditional media perform well in reaching luxury buyers, especially ultra-high net worth luxury buyers. According to Shullman’s ongoing affluence study, 42 percent of those who plan to make luxury purchases … Continue reading

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Readers Fire Back at Blog Relegating Printed Circulars to the Dustbin

It’s not surprising that a blog focused on mobile commerce would tout a study promoting the effectiveness of mobile coupons over printed inserts. What is surprising, and frankly, refreshing, is that the same blog would post the pushback it received from fans … Continue reading

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New NAA Study Reaffirms Importance of Newspapers in Purchase Decision Process

The Newspaper Association of America’s latest “How America Shops and Spends” study demonstrates the ongoing importance of newspaper media in the purchase decision process. In fact, print newspapers ranked highest among the 19 advertising sources used by survey respondents to … Continue reading

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