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Print Still Dominates Local Newspaper Reading

Just over half (55%) of the U.S. newspaper audience still reads their local newspaper in print only — with no overlapping digital consumption. That’s according to a new survey of 150 U.S. media markets conducted by Scarborough on behalf of … Continue reading

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Will Recent Acquisitions Lead to a Renaissance for Newspapers?

Anyone who follows media news knows that the newspaper industry is undergoing an upheaval. Revenue streams are changing, print circulations are contracting and mobile use is evolving. This week, a Fortune blog analyzed the latest newspaper trends to demonstrate that recent major aquisitions … Continue reading

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Do Young Adults Read Newspapers? You Might Be Surprised.

Contrary to a widespread opinion that the younger generation is out of touch with print newspapers, recent studies reveal they are regular consumers – the majority of whom find the source trustworthy and act upon its advertising. Data from Scarborough … Continue reading

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New Infographic Reinforces the Power of Newspapers

A new infographic released by the Newspaper Association of America illustrates how newspapers continue to reach an immense, highly engaged audience, even in the digital age. Seventy percent of U.S. adults (158 million) read newspaper content across platforms, including 59 … Continue reading

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College Newspaper Readership Study Confirms That Student Newspapers are a Vital Part of the Campus Community

According to the re:fuel College Newspaper Readership Study, college publications are an effective means of reaching students, making an impact and driving ROI. Students continue to seek out these publications – both in print and digital formats – for their … Continue reading

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