Each of the latest growth spurts were driving by specific business iniatives that smartly grew reach as well as potential revenue.
The San Diego Union Tribune’s, weekly Spanish-language newspaper, Enlace, increased its circulation 65,214 copies from 112,982 to 176,496 primarily by adding a Southwest Riverside edition.
Excelsior, the Spanish-language weekly published by the Orange County Register (Freedom Communications) has expanded its reach by adding home-delivered circulation. Excelsior now has 26,000 copies being delivered to high income homes that specifically opted in to receive the paper. Total circulation is now 63,000 copies per week.