Click HERE to download our “Why Newspaper” deck in PDF format
Has the market contracted? Absolutely. Are newspapers extinct? Not by a long shot.
Why are newspapers surviving? Because they are respected and relied upon for their credible, relevant and well-reported content.
With other media, consumers battle ads to get to content. Advertising blocks the user experience, slowing access to content and driving users away.
Newspaper ads don’t block user experience, therefore there’s no need to move past them or ignore them.
In fact, reading a print newspaper (unlike louder, chattier, more frenetic media) transports the reader, leaving nothing but engagement.
An engaged environment is the ideal environment for ad messaging. Print readers are relaxed and satisfied by the print reading experience (far more so than for other platforms), creating a quiet moment where advertising is seen, considered and found to be useful.
Digital and mobile aren’t the enemies of print, they’re the allies of content. With these new platforms, newspaper content and reporting is available all day long.
Warren Buffett the fourth richest person in the world and widely consider the savviest investor of the modern era boasted “… I love newspapers!” in his 2012 letter to shareholders. He is passionate in his beliefs about the role newspapers play in local communities and is literally invested in their success.
With refuel’s vast research and experience, we’ll create a campaign that reaches your target consumer in ways that other mass media outlets cannot
Further, like local newspapers, niche market newspapers serve their readers with relevant content and reporting found nowhere else. Student body election results? Military base event calendars? In-depth reporting on events abroad? These are the features that keep niche market consumers reading.