WHY NEWSPAPERS?

Anyone paying attention to today’s media headlines might believe that newspaper readers are an endangered species. But the fact is, that’s just not true. More than 160 million adults read newspaper content in print, online or via a mobile app in the last seven days. In fact, 147 million of them read in print format alone!

Click HERE to download our “Why Newspaper” deck in PDF format pdf

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Has the market contracted? Absolutely. Are newspapers extinct? Not by a long shot.

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[Sources: U.S. Census Bureau, Nielsen, Scarborough]

Why are newspapers surviving? Because they are respected and relied upon for their credible, relevant and well-reported content.

newspaper for every consumer

With other media, consumers battle ads to get to content. Advertising blocks the user experience, slowing access to content and driving users away.

newspaper for every consumer

Newspaper ads don’t block user experience, therefore there’s no need to move past them or ignore them.

newspaper for every consumer

In fact, reading a print newspaper (unlike louder, chattier, more frenetic media) transports the reader, leaving nothing but engagement.

newspaper for every consumer

An engaged environment is the ideal environment for ad messaging. Print readers are relaxed and satisfied by the print reading experience (far more so than for other platforms), creating a quiet moment where advertising is seen, considered and found to be useful.

newspaper for every consumer

[Sources: NAA/Frank N. Magid Associates, Newspaper Multiplatform Usage 2012; GfK MRI 2012 Doublebase]

Digital and mobile aren’t the enemies of print, they’re the allies of content. With these new platforms, newspaper content and reporting is available all day long.

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[Source: NAA/Frank N. Magid Associates, Newspaper Multiplatform Usage 2012]

Warren Buffett the fourth richest person in the world and widely consider the savviest investor of the modern era boasted “… I love newspapers!” in his 2012 letter to shareholders. He is passionate in his beliefs about the role newspapers play in local communities and is literally invested in their success.

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[Source: NNA/Reynolds Journalism Institute at the University of Missouri School of Journalism, 2013 Community Newspaper Readership Study]/p>

With refuel’s vast research and experience, we’ll create a campaign that reaches your target consumer in ways that other mass media outlets cannot

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Further, like local newspapers, niche market newspapers serve their readers with relevant content and reporting found nowhere else. Student body election results? Military base event calendars? In-depth reporting on events abroad? These are the features that keep niche market consumers reading.

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Contact us today to find out how newspapers can build awareness, drive sales and create success for your brand.